Radio News CeCo Ad: Jan. 1928

No Falling Off, proclaims this ad for CeCo brand tubes from the January, 1928 issue of Radio News magazine. The ad copy claims like-new efficiency after 1,000 hours of use, superior to 27 other brands in an independent text.

To illustrate this idea, the near-flat CeCo performance line extends off the chart and forms a tightrope stretched over a waterfall resembling Niagra. Skipping across the rope is a queenly CeCo tube sporting a crown and sceptre.