Radio News Magazine, March, 1947

The caption for this cover photo reads:

Part of the extensive array of communications equipment that will accompany the Gatti-Hallicrafters Expedition for use at the main base in South Africa.

The receiver in use is a Hallicrafters Model SX-42, which you can read about in our Communications gallery.

Nowadays, people complain about "product placement," which allows manufacturers to feature their products—everything from soda pop to luxury cars—in a movie. If you think about it, this cover is really just a Hallicrafters ad, presented in the guise of news. Hallicrafters heavily promoted the Gatti expedition in various ads of the time. The same device was used a few years later to promote the Hallicrafters SX-88.

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